As mobile operators worldwide face increasing pressure on profitability so revenues from data services become increasingly important. Voice revenues continue to fall and growth has slowed in mature markets, and the long awaited launch of 3G services has failed to lift ARPU as quickly as was hoped for in Western Europe and North America. As all eyes stay fixed on the all-important 'data-as-a-percentage-of-revenue' metric, many non-voice services have failed to provide a significant boost to ARPU. This new study looks at 'best-of-breed' non-voice services around the globe and identifies areas of best practice in driving higher usage from mobile data services.
