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Home Systems: Home Security (Q1 09)
Parks Associates, Jan 2009, Pages: 131
This report provides a market update and forecasts through 2012 for the U.S. home security system marketplace. It features information and analysis on key topics including consumers and their security systems; households without security systems; security dealer volume, revenue, and trends; the major providers and manufacturers; major inhibitors and catalysts to the home security market; and innovations and trends.
“Approximately one-fourth of U.S. households have some form of security system, with about 19% monitored,” said Tricia Parks, company president. “Peak unit sales occurred with the housing boom of 2005 and 2006, with a slight downturn in 2007, a deeper decline in 2008, and more of the same anticipated for 2009. Providers can ameliorate some losses with modest increases in monitoring fees.”
Monitoring revenues are still the financial bedrock of the U.S. security industry, constituting 75% of all revenue, according to Home Systems: Home Security Update, which reports monitoring will cushion this market during the recession.
This new report finds the number of monitored security households intending to cancel their service is only 4-8% higher than normal due to the economic downturn. The report also warns that the resilience of this service category will attract new competitors.
This report has two parts:
- The Bottom Line is a concise, executive-level summary of the current state of the market, evolutionary path, and the implications for companies doing business in this space.
- The Resource Book contains a wealth of consumer survey data and company profiles—a must-have reference for product/market planning.
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