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US Retail E-Commerce: Entering the Multi-Channel Era
eMarketer, May 2007, Pages: 24
The US Retail E-Commerce report analyzes the factors that are blurring the distinctions between online and offline consumers.
Retail e-commerce reached an important inflection point in 2003 when increased spending by existing online buyers replaced new buyers coming onboard as the engine fuelling e-commerce sales. The competitive bar was raised. No longer would rising e-commerce numbers float all online retailer boats.
For online retailers to grow today, they must take customers away from competitors, motivate them to spend more and retain their loyalty.
Key questions the 'US Retail E-Commerce' report answers:
- What is the forecast for US retail e-commerce growth as the economy slows down?
- What product categories are most likely to drive online retail growth?
- Which online and offline sources have the greatest influence on the consumer decision-making process?
- How are consumers shopping across channels and what are the biggest challenges facing multi-channel retailers?
- And many others...
The US Retail E-Commerce report aggregates the latest data from marketing and communications researchers with eMarketer numbers, projections and analysis to provide the information you need to make the right business decisions today.
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