This report is the result of a series of in-depth interviews carried out with senior business and IT leaders within 150 broadcasting companies during Q1and Q2 of 2007. The respondents were from North America and Western Europe.
Scope of this title:
In-depth interviews with 150 broadcasters and content producers. Geographic coverage includes the US, Canada, the UK, France, Germany, Spain and Italy. Provides
Highlights of this title:
Utilizing digital workflows and investing in alternative distribution points is an important goal for broadcasters in 2007.These tactics will be crucial to boost competitive advantage in a crowded entertainment sector. Over 50% percent of broadcasters are already digitizing their back catalogues with around 33% planning to start within the next 3 years. To ensure the efficient transmission and reuse of content, effective digitization initiatives will be critical.
Reasons to order your copy: Highlight key issues facing senior IT executives in the broadcasting sector. Gain insight into investment trends across a variety of regions. Use robust primary data to plan 2008 strategy with confidence.
