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The Rise of Social Networking: Trends, Challenges and Strategies
Ovum, May 2007, Pages: 101
Web 2.0 is a loaded term that is currently subject to enormous volumes of hype. Different communities define Web 2.0 in different ways, which can be confusing. However, the very fact that Web 2.0 is touted as being so many things underlines its importance. Web 2.0 encapsulates everything about the next generation of the Internet, which is best approached by breaking it down into four complementary pillars: social models that describe how people will use it, content models linked to the type of content produced and how it is consumed, and then the technologies that will support it and the business models that will profit from it.
This report is an all-encompassing analysis of the social networking market, with case studies and forecasts for the addressable market.
Among the Key messages are:
- Web 2.0 means many things, but there are four essential pillars
- User-generated content and social networking are key characteristics of the Web 2.0 world
- But beware of the Web 2.0 hype
- Mash-ups present a good opportunity for traditional content providers
- Social networks are more than joined-up blogs
- Be careful not to over-commercialise social networks
- The big guys need to stay big or get bigger
- UGC and social networks will continue to morph
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