Introduction This report provides a comparative analysis of the leading CRM vendors in the higher education market in order to help institutions select a CRM solution based on its technology strength, reputation amongst end users and ability to influence the market.
Scope Identifies which technology vendors higher education institutions should shortlist' when considering the purchase of a CRM solution Provides a comparative technology assessment of the CRM solutions offered by leading vendors in the higher education market Identifies which CRM solution providers have the most impact on the higher education market Explores how institutional end users perceive CRM vendors across eight categories such as product quality and service capabilities Highlights By combining robust corporate-sector CRM technology with extensive market influence in higher education, Oracle is as an important leader in the market.
SunGard Higher Educations overwhelming market impact, positive perception amongst end users and advanced solution functionality make it as leading CRM vendor.
While smaller than their competitors, cutting-edge solutions and strong reputations in the market helped to position RightNow Technology and Talisma as shortlist vendors.
Reasons to Purchase Understand the topography of the competitive landscape for CRM in higher education Identify the strengths and weaknesses of leading CRM vendors and their solutions Obtain insight into how institutional end users perceive key vendors in the market for CRM in higher education
