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The Source Book of Multicultural Experts 2007/08
Multicultural Marketing Resources, Inc, Aug 2007
What is The Source Book of Multicultural Experts™?
The Source Book of Multicultural Experts™ is a desktop reference guide to experts on many different cultural and lifestyle markets such as Hispanic, Asian American, African American, women, and gay/lesbian. The Source Book supplies over 11,000 journalists with diverse resources for Hispanic Heritage Month (Sep 15-Oct 15), Black History Month (Feb), Women's History Month (March), Asian Pacific American Heritage Month (May), as well as for year-round coverage of a diverse America. Also, over 2,500 marketing executives benefit from our Source Book, as it helps them find resources to reach ethnic consumers, find leads to new clients, and forge business alliances.
What is inside The Source Book?
Use The Source Book to find contact information for experts in a wide range of industries, business leaders who are minorities and women, and reliable sources of information on multicultural marketing and a diverse America. Many of the listings also have a short description of the company and the services it provides. Also included are expert-written articles which include statistical highlights on multicultural and lifestyle markets in the U.S.
Companies are also grouped by market served. Featured markets include: African American, Asian American, Hispanic, Gay and Lesbian, Multicultural, and Women.
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