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The Apple iPhone & Consumers
ChangeWave, Aug 2007, Pages: 10


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ChangeWave’s latest consumer telecom survey looks at the reaction of 74 iPhone users to the new Apple product – including what they like best and dislike the most. We also asked more than 3,000 non-owners about their future cellular purchasing plans. The survey was conducted July 18-25, 2007 – less than a month after the iPhone’s release.

Key Questions Answered in this Report:

- Are consumers satisfied with their Apple iPhones?
- What do consumers like best/least about their iPhones?
- Did consumers change cellular service providers to purchase an iPhone?
- What is the most important reason some consumers have chosen not to purchase an iPhone?

Top Reasons to Purchase this Report:

- Learn how consumers feel about their iPhones
- Find out what consumers like best and least about their iPhones
- Identify the cell phone manufacturer who was most often replaced by an iPhone
- Under4stand the future buying plans of iPhone users

We survey our proprietary intelligence-gathering network of 10,000 accredited members on a wide range of research topics and convert the findings into valuable business intelligence reports. These credentialed technology professionals and business executives work in over 20 vertical industries -- and spend their everyday lives on the frontline of technological change. Nearly 3 out of every 5 members (58%) have advanced degrees (e.g., Master's or Ph.D.) and 94% have at least a four-year bachelor's degree.

Our research provides a real-time view of companies, technologies and business trends in key market sectors, along with an in-depth perspective of the macro economy - well in advance of other available sources.



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