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Product Advisory: T-Mobile @Home
Mind Commerce LLC, Aug 2007, Pages: 10
T-Mobile has made a groundbreaking step in Fixed-Mobile Convergence (FMC) by offering its @Home service. This Mind Commerce study is an evaluation of @Home usability including purchasing, set-up, and usage in many environments. Types of environments tested include @Home hotspot, T-Mobile hotspots, and various non-T-Mobile private and public hotspots.
We conclude the report with specific recommendations for T-Mobile that we believe would dramatically increase the value and utility of the service and provide unique differentiation for T-Mobile versus other potential competitive offerings from other carriers.
Our research will prove invaluable to those concerned with FMC services.
Target Audience
-T-Mobile and its competitors
-Fixed and mobile telecom service providers interested in the success of their FMC offerings including T-Mobile, Verizon, at&t, and Sprint
-Vendors for the WiFi equipment, especially those involved in VoWLAN and related hardware and software
-Marketing and strategy personnel concerned with FMC services
-Product management, engineering, and operations personnel responsible for FMC implementation, operation, and support
Key Questions Answered
-How easy is it to set and use up the T-Mobile @Home service
-What is the user experience in terms of hotspot connection, call quality and the relationship to signal strength
-How are non-T-Mobile hotspots a factor and do they provide any service value
-What should T-Mobile and others consider to improve FMC services of this type that rely on WiFi hotspot access
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