The uptake of CRM will grow rapidly in the global higher education market with particularly strong growth in the US & Australian driven by the increased depth and breadth of implementation at the institutional level.
Scope
Identifies potential growth areas for CRM in the education market Quantifies spending on CRM by IT segment Segments CRM spending by geography
Highlights
The uptake of CRM will grow rapidly over the next five years as institutions seek to address the need to compete more effectively to recruit and retain students. While many US institutions have already 'waded into the water' with CRM, over the near-term many institutions will seek to expand these existing installations to support the entire student lifecycle. Although Australian institutions will spend considerably less on CRM than their peers in the US, the growth rate over the next five years will be relatively comparable.
Reasons to Purchase
Understand the potential opportunity size for CRM in the US and Australian higher education markets Identify the markets in which education institutions will invest the most heavily in CRM Recognize the differences in CRM spending across IT segments
