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Worldwide Demand Remains Strong for MP3 and Portable Media Players
- ID: 549755
- August 2007
- 36 pages
Worldwide unit shipments for both flash-based and HDD-based portable media player (PMP)/MP3 players reached 182 million in 2006, up 42% from 2005. Fueled by market drivers, such as inexpensive flash-based players available around the world, growing broadband penetration, and the increasing availability of affordable, legitimate music and video online, the PMP/MP3 player market is expected to grow to 275 million units by 2011.
Consumers are clearly still demanding these portable devices. Of the 2,408 respondents to our latest survey, 52% own an audio-only MP3 player or PMP. While many of these portable players now play video, as well as audio, the largest majority of respondents who own a video-enabled device purchased the portable player primarily for its audio functionality. However, since the costs for incorporating video into portable devices continues to decline, Our expects video-enabled PMP shipments to outpace audio-only MP3 player shipments by 2008.
Our latest report examines the worldwide PMP/MP3 player market and offers forecasts for worldwide revenue and regional shipments for these players. It also provides results for a US-based survey regarding consumers' attitudes toward both audio-only MP3 players and video-enabled PMPs.
PMP/MP3 Player Manufacturers
Increased Integration Signifies iPod Ubiquity
EchoStar + Archos
Portable Player Components
Online Content Services
Online Sites Offering Both Music and Video
Video-centric Online Sites
BitTorrent + Warner Brothers
The Consumer Perspective
Consumer Electronic Device Ownership
Current PMP Owners
Future PMP Purchasers
Worldwide Unit Shipments
Additional Market Drivers
Worldwide Market Share for 2006 Unit Shipments
A Final Thought: The Multimedia Cellphone Challenge
Technology Adoption Panel
List of Tables
Table 1. Internet Connection Used
Table 2. What CE Devices Do You Own?
Table 3. What Brand of PMP Do You Own?
Table 4. Do You Own a Flash-based or HDD-based PMP?
Table 5. Functions Available on PMP
Table 6. Primary Function Performed on PMP
Table 7. Reason For Not Owning a Video-enabled PMP
Table 8. Reason For Purchasing a PMP
Table 9. Will You Purchase a Flash-based or HDD-based PMP?
Table 10. What Brand of PMP Will You Purchase?
Table 11. Primary Function PMP Will Be Used
Table 12. Worldwide Unit Shipments for MP3 Players and PMPs, 2004?2011, (Units in Millions)
Table 13. Worldwide Unit Shipments for Flash-based PMPs vs. HDD-based PMPs, 2004?2011 (Units in Millions)
Table 14. 2006 MP3 Player and PMP Unit Shipment Market Shares, by Manufacturer
Table 15. Regional Distribution of Worldwide Unit Shipments for MP3 Players and PMPs, 2004?2011 (Units in Millions)
Table 16. Worldwide Revenue for MP3 Players and PMPS, 2004?2011 (US$ in Millions)
List of Figures
Figure 1. Worldwide Unit Shipments for MP3 Players and PMPs, 2004?2011 (Units in Millions)
Figure 2. 2006 MP3 Player and PMP Unit Shipment Market Shares, by Manufacturer