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Worldwide Demand Remains Strong for MP3 and Portable Media Players Product Image

Worldwide Demand Remains Strong for MP3 and Portable Media Players

  • Published: August 2007
  • 36 pages
  • In-Stat/MDR

Worldwide unit shipments for both flash-based and HDD-based portable media player (PMP)/MP3 players reached 182 million in 2006, up 42% from 2005. Fueled by market drivers, such as inexpensive flash-based players available around the world, growing broadband penetration, and the increasing availability of affordable, legitimate music and video online, the PMP/MP3 player market is expected to grow to 275 million units by 2011.
Consumers are clearly still demanding these portable devices. Of the 2,408 respondents to our latest survey, 52% own an audio-only MP3 player or PMP. While many of these portable players now play video, as well as audio, the largest majority of respondents who own a video-enabled device purchased the portable player primarily for its audio functionality. However, since the costs for incorporating video into portable devices continues to decline, Our expects video-enabled PMP shipments to outpace audio-only MP3 player shipments by 2008.

Our latest report examines the worldwide PMP/MP3 player market and offers forecasts for worldwide revenue and regional shipments for these players. It also provides results for a US-based survey regarding consumers' attitudes toward both audio-only MP3 players and video-enabled PMPs.



Executive Summary

Introduction

PMP/MP3 Player Manufacturers

Apple

Increased Integration Signifies iPod Ubiquity

Archos

EchoStar + Archos

Creative Technology

iRiver

HandHeld Entertainment

Philips

Microsoft

SanDisk

Samsung

Toshiba

Portable Player Components

Processors

Intel

Philips

PortalPlayer

Texas Instruments

SigmaTel

Memory

Online Content Services

Online Sites Offering Both Music and Video

Napster

RealNetworks

Wal-Mart

Microsoft

Yahoo

Apple

Sony

Video-centric Online Sites

BitTorrent + Warner Brothers

CinemaNow

ClickStar

Movielink

MTV/Urge

Vongo

TiVo2Go

The Consumer Perspective

Broadband Penetration

Consumer Electronic Device Ownership

Current PMP Owners

Future PMP Purchasers

Forecasts

Worldwide Unit Shipments

Additional Market Drivers

Worldwide Market Share for 2006 Unit Shipments

Regional Breakout

Worldwide Revenue

A Final Thought: The Multimedia Cellphone Challenge

Methodology

Technology Adoption Panel

Related Reports

List of Tables

Table 1. Internet Connection Used

Table 2. What CE Devices Do You Own?

Table 3. What Brand of PMP Do You Own?

Table 4. Do You Own a Flash-based or HDD-based PMP?

Table 5. Functions Available on PMP

Table 6. Primary Function Performed on PMP

Table 7. Reason For Not Owning a Video-enabled PMP

Table 8. Reason For Purchasing a PMP

Table 9. Will You Purchase a Flash-based or HDD-based PMP?

Table 10. What Brand of PMP Will You Purchase?

Table 11. Primary Function PMP Will Be Used

Table 12. Worldwide Unit Shipments for MP3 Players and PMPs, 2004?2011, (Units in Millions)

Table 13. Worldwide Unit Shipments for Flash-based PMPs vs. HDD-based PMPs, 2004?2011 (Units in Millions)

Table 14. 2006 MP3 Player and PMP Unit Shipment Market Shares, by Manufacturer

Table 15. Regional Distribution of Worldwide Unit Shipments for MP3 Players and PMPs, 2004?2011 (Units in Millions)

Table 16. Worldwide Revenue for MP3 Players and PMPS, 2004?2011 (US$ in Millions)
List of Figures

Figure 1. Worldwide Unit Shipments for MP3 Players and PMPs, 2004?2011 (Units in Millions)

Figure 2. 2006 MP3 Player and PMP Unit Shipment Market Shares, by Manufacturer

Note: Product cover images may vary from those shown

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