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Bringing Drugs to Market The role of CRM in improving sales & marketing (Review Report)
Datamonitor, Aug 2007, Pages: 50
Introduction
Analysis of CRM in the pharmaceutical industry, giving an understanding to the market, technology and strategy.
Scope
Falling margins in Pharma increasing ROI through CRM Formulating an effective CRM strategy CRM Spending in the Pharmaceutical Industry, 2006-2012 The increasing importance of CRM in the pharma industry
Highlights
CRM is increasing in importance in pharmaceuticals as the industry seeks new technologies to help it increase its profit margins.
Reasons to Purchase
Gain a insight into market drivers and inhibitors within CRM in the Pharma Industry. View the market size of CRM in Pharmaceuticals from 2006-2012 for Europe, North America and Japan. Understand how the technological developments are going to affect your go-to-market strategies.
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