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Business Demand Will Drive "PushMail" Forward in China
In-Stat/MDR, Aug 2007, Pages: 28
Since it became popular in China in the late nineties, email has been more important as a business tool than for personal use. In addition, users can now access their email via mobile phone by using SMS, WAP/Web, POP3, or PushMail. As a result, Internet email service providers, wireless operators, handset manufacturers, and WAP email providers are keeping a close eye on the mobile email market. Email is a sticky service, but how is it made attractive on handsets? To help industry players learn more about customer attitudes toward mobile email, we carried out a web survey in March 2007. The study focused on the extent of customer interest and on patterns of usage.
This report is based on data from 725 respondents, 497 (or 68.6%) of whom had not previously used mobile email, and 228 (or 31.4%) of whom are current users. The report analyzes the characteristics of current users first and then discusses the factors influencing consumer interest in mobile email, especially interest in and acceptance of PushMail.
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