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Search Enter keywords, a title or a report id number below. In All Categories --------------------- Telecom & Computing Business & Finance Mfg & Construction Pharma & Healthcare Consumer & Retail Gov & Public Sector Energy & Transport Country Reports Company Reports --------------------- Transcripts Advanced      Select a currency for use throughout the site Australia Dollars Canada Dollars Euro Japan Yen Sweden Kroner Switzerland Francs UK Pounds US Dollars Viewing report Order by Fax Printer Friendly PDF Brochure Send to Friend Enquire before Buying Electronic Business Demand Will Drive "PushMail" Forward in China In-Stat/MDR, Aug 2007, Pages: 28   Description     Table of Contents        Enquire before Buying    Send to a Friend   Since it became popular in China in the late nineties, email has been more important as a business tool than for personal use. In addition, users can now access their email via mobile phone by using SMS, WAP/Web, POP3, or PushMail. As a result, Internet email service providers, wireless operators, handset manufacturers, and WAP email providers are keeping a close eye on the mobile email market. Email is a sticky service, but how is it made attractive on handsets? To help industry players learn more about customer attitudes toward mobile email, we carried out a web survey in March 2007. The study focused on the extent of customer interest and on patterns of usage. This report is based on data from 725 respondents, 497 (or 68.6%) of whom had not previously used mobile email, and 228 (or 31.4%) of whom are current users. The report analyzes the characteristics of current users first and then discusses the factors influencing consumer interest in mobile email, especially interest in and acceptance of PushMail. Customers who bought this item also bought China's Youth Market Will Embrace Mobile Media Services Mobile IM in China: Call for Enabled Handsets and Applicable Client Software Beyond Email: Mobile Application Lessons from the US Market 2008 Market Research Report: Enterprise Mobile Email and Messaging Market in China Widespread Adoption of Mobile Internet Underscores Need for Greater Bandwidth in China Email Marketing in Financial Services in the United States 2008 Wireless Email and Messaging for Business: Poised but Waiting PMPs Don't Draw Enough Interest From Potential Users in China Mobile Email: The Quest For Differentiation The GPS Phone and Smartphone�Key to Future of Mobile LBS in China Mobile Search Adoption Picks Up Steam in China as the Experience is Improved Mobile SNS in China: Online Extensions Provide an Edge

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