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Bringing Drugs to Market The role of CRM in improving sales & marketing (Executive Presentation)
Datamonitor, Aug 2007, Pages: 14


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Introduction

Executive Presentations, delivered in a concise presentation format, enable our clients to access and share the content of our ongoing Pharmaceutical Technology Research Stream quickly and efficiently. This is an executive summary delivered in a presentation format based on the 'CRM in the Pharma Industry' theme.

Scope

Offers a high level view of the current market data landscape alongside challenges and solutions Provides some charts depicting forecast market data for customer relationship management (CRM) spending in the pharmaceutical market Identifies strategies vendors should use to develop more effective relationships and drive solution sales

Highlights

This presentation gives a summary of the main trends which are occurring in CRM in Pharma and gives the reader an overview of the challenges that will be faced and how they will be met.

Reasons to Purchase

Has highlights from the market focus, strategy focus and technology focus briefs in a presentation format. Understand how the pharma industry is going to adopt CRM to improve its sales and marketing strategy. Have an analyst present the slide pack, offering detailed knowledge on the trends occurring in the pharmaceutical industry




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