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Application Server - Market Opportunities, Strategies, and Forecasts, 2007 to 2013
WinterGreen Research, Inc., Aug 2007, Pages: 617
Application Servers provide real time business benefits Business managers increase productivity to achieve competitive advantage using application servers. Application servers are used to integrate information and processes to speed marketing processing and be responsive to rapidly changing supplier environments.
Industry trends in the development of software systems for corporations, government and educational institutions shape the market opportunities for application server products. The integration of the Internet as a channel is central to all these market segments.
The digital world has come to understand what the physical world has known for some time: great experiences build great businesses. Organizations are increasingly focused on providing great experiences for their customers, partners and employees both in the physical and digital worlds. Visualization of Web pages is a significant aspect of Web services development.
As technologies evolve to meet user demands, the web environment is evolving from a flat text oriented web to a rich multimedia web with the use of images, animation, voice and increasingly, video. Business users want the flexibility to write to the web. Trends are creating market opportunities for applications that facilitate the creation and posting of information to websites, leveraging the business benefits of presentation logic.
The market for wireless and digital devices, including Internet-connected devices, cellular phones, personal digital assistants, game consoles and home entertainment systems continues to expand. This expansion increases the opportunities for applications that build on these evolving platforms and user experiences. Organizations are continuing to adopt Internet technologies as a primary mechanism for deploying content and applications to end-users.
This trend is continuing as organizations recognize the benefits of using Internet technologies to communicate and interact with employees, customers and partners. Application servers support development of websites as integral functions of information technology departments. Organizations are migrating existing business systems to application-server technologies. Java application server framework is implemented as a stack that is being challenged by SOA needs for flexibility.
Significant opportunity exists for software that makes it easier and more cost-effective to create content and applications that provide user experience. Creating high-quality, responsive, and effective interfaces for users requires a combination of software for enabling the display of information and user interactions, server software that can extend application server communications technologies to handle the unique needs of generating a high-quality user experience and development tools that can be used to design content, develop interactions and integrate content and application functionality.
The current trends in the business and government sectors continue to influence the long-term demands for specialized computing skills in the labour force.
Application servers provide software development of applications. The tool vendors typically do not have the broad versatility of tool sets per se. Complementary software supports these tools and performs basic application server and integration functions.
IBM has positioned to offer application servers on the mainframe, with economies of scale achieved by implementing shared processing with highly efficient multiple workloads on single systems, particularly mainframes.
The large quantities of data generated by web applications, the sheer volume of transactions managed by automated process generates large volumes of revenue, creating the need for mainframe application servers even in mid range size companies. Application servers depend on SOA solutions. Services oriented applications are evolved from an architecture that is an IT data base engine that functions as a directory to manage scripts with header, date, user, and use information that supports broad enterprise access to information. SOA engines are designed to support reuse of adapters in a number of data centres.
Mission-critical requirements for scalability, reliability, load balancing and performance are essential through a distributed environment in an enterprise. Mission-critical application systems and underlying platforms are reliable. Mission-critical functionality is needed by any application that inter-operates with a mainframe system.
In addition to keeping transactions on centralized servers or mainframes, organizations are distributing information to the edge of the network using edge servers throughout their organizations.
Application servers provide connectivity to partners, suppliers, and customers. The Internet has become a new distribution channel. Partners are automating the ordering and shipping of goods.
The middleware computing paradigm is leading to global installation of the networking equipment to support connectivity within and across organizations. Broadband communications pathways are being put in place.
Information is mapped from nodes in a source schema to nodes in the destination schema. By drawing links between the nodes, a map is created. Rules embedded in messages provide conversion, processing, and abstraction capabilities.
Rules are used to create looping, cumulative, date and time, and iteration. Linking one or more source nodes to a rule component and then linking the rule component to one or more destination nodes graphically implement these.
Application server markets at $2 billion in 2006 are expected to reach $6.6 billion by 2012.
Report Methodology
This is the 315th report in a series of market research reports that provide forecasts in communications, telecommunications, the internet, computer, software, and telephone equipment. The project leaders take direct responsibility for writing and preparing each report. They have significant experience preparing industry studies. Forecasts are based on primary research and proprietary data bases. Forecasts reflect analysis of the market trends in the segment and related segments. Unit and dollar shipments are analyzed through consideration of dollar volume of each market participation in the segment. Market share analysis includes conversations with key customers of products, industry segment leaders, marketing directors, distributors, leading market participants, and companies seeking to develop measurable market share. Over 200 in-depth interviews are conducted for each report with a broad range of key participants and opinion leaders in the market segment.
About the Principal Authors
Ellen T. Curtiss conducts strategic and market assessments in technology-based industries. Previously she was a member of the staff of Arthur D. Little, Inc., for 23 years, most recently as Vice President of Arthur D. Little Decision Resources, specializing in strategic planning and market development services. She is a graduate of Boston University and the Program for Management Development at Harvard Graduate School of Business Administration. She is the author of recent studies on worldwide telecommunications markets and the Top Ten Telecommunications market analysis and forecasts.
Susan Eustis has done research in communications and computer markets and applications. She holds several patents in microcomputing and parallel processing. She is the author of recent studies of the Regional Bell Operating Companies' marketing strategies, Internet equipment, a study of Internet Equipment, Worldwide Telecommunications Equipment, Top Ten Telecommunications, Digital Loop Carrier, Web Hosting, and Application Integration markets. Ms. Eustis is a graduate of Barnard College.
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