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Innovations in the Wealth Management Marketing Mix - Asia-Pacific
Datamonitor, July 2004
This brief scopes the Asia-Pacific and Global marketplace for competitive examples and strategies within the marketing mix.
It assesses the level of innovation involved in the strategies, the trends behind them and the applicability of all innovations to particular markets/ competitor types.
Scope of Report:
Detailed information and opinion on innovations across the wealth management marketing mix including products, pricing, promotion and distribution
Covers both innovations from wealth managers and of interest to wealth managers
Research included a range of interviews with leading executives including product managers, company strategists and marketing executives
Secondary information was gathered using industry journals, news bulletins, company websites and other Global Wealth Service products
Report Highlights:
Wealth managers have been particularly innovative in terms of the development of structured and alternative products. In response to an increasing demand for lower risk products with high returns, private banks have found unusual ways to achieve this including investments in gold, property prices and through inventive guaranteed products.
Pressure from disgruntled investors has caused a trend towards performance related fees on both the fund and portfolio management sides, even as far as no performance, no fee.
Whereas advertising used to concentrate on superior investment performance and phenomenal yields, it now focuses on getting the best value from your investment and reassurance of its security. This has been accompanied by newcomers shaking up the market with the introduction of radically different and aggressive advertising campaigns.
Reasons to Purchase Report:
This brief evaluates a wide range of marketing/product innovations allowing wealth managers to cherry-pick ideas.
This brief helps wealth managers to prioritize the strategies that offer good returns on investment.
This brief helps wealth managers to identify new niches from which revenue growth is possible.
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