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China Youth Culture Study 2009 Product Image

China Youth Culture Study 2009

  • ID: 558546
  • January 2009
  • Region: China
  • Label Networks

The China Youth Culture Study—This is the only consumer insights study about the 15-25-year-olds marketplace in China and is one of the most profiled subscription programs from Label Networks due to the rarity of getting this kind of information. Results in this Study taken from Shanghai, Beijing, + Guangzhou quantify how vital it is for even the most localized trendsetting brands in America to know what’s taking shape in China. Based on the sheer heft of its size and burgeoning economy, this youth marketplace is having a major ripple effect that continues to shape global business strategies--making Chinese youth culture one of the most sought after new markets in the world.

However virgin the marketplace seems in China, it is a complicated place which takes insider knowledge and research to understand, as detailed in the China Youth Culture Study. As the first generation of the one-child rule to have experienced economic reforms, open markets, and capitalism with a Communist twist, the youth market’s developing culture is greatly influenced by Japan, Korea, and Western influences, but is starting to create a lifestyle wholly its own. These traits in fashion, READ MORE >

- Fashion
- Denim
- Electronics
- Footwear
- Future Concerns
- Internet
- Lifestyle Traits
- Magazines
- Movies
- Spending
- Sports
- T-shirts
- TV
- Video Gaming
- Cred Reports

- Consumer Insights
- Research
- Quantitative Statistics
- Qualitative Macro Trend Summaries
- Images

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