As the CRM solution area developed in the corporate sector, its successful transfer to higher education depends upon vendors recognizing the unique contextual characteristics and requirements of institutional end users and then customizing their solutions to meet those needs.
Scope
Identifies the key drivers and inhibitors to the expanded adoption of CRM solutions in higher education Discusses how the unique context of higher education and its institutional end users impact what features and functionality CRM solutions must support Provides a framework for understanding the competitive landscape for CRM in higher education and how it is likely to change in the future
Highlights
The institutional IT infrastructure poses unique challenges for CRM solutions CRM solutions must support a diverse array of institutional stakeholders The competitive landscape for CRM is comprised of a broad set of vendors
Reasons to Purchase
Gain insight into what is driving education institutions to invest in CRM Understand what solution features and functionality will be most important to education institutions Identify important competitors or potential partners in the CRM market
