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Economic Outlook: Customer Relationships Management (Market Focus)
Datamonitor, Sep 2007, Pages: 20
Introduction
As the increasing number of organizations understands the importance of positive customer experiences and strong customer relationships, the market for CRM applications continues to expand. In this brief, we provide an analysis of the main trends affecting the market and advises vendors on how to respond to the changing market conditions.
Scope
Discusses the key trends impacting the current state of the customer relationship management market. Analyzes which market segments and industries are driving investments in the customer relationship management market. Discusses changing market conditions and vendor go-to-market strategies. Provides a market forecast of expenditure for the forthcoming five years.
Highlights
Customer relationship management (CRM) applications are a crucial element of enterprise application portfolio. Despite relatively high penetration rate of CRM solutions, the market is not maturing and the outlook for vendors is positive: investment, adoption and product revenues are all set to rise. Enterprises still list strategic issues as the top inhibitors. Issues such as solution complexity, high total cost of ownership and lack of strategic support of CRM installations are causing enterprises to be cautious when considering or deploying CRM solutions. The market is increasingly segmented along the enterprise size axis. In such market deployment and go-to-market strategies are crucial. On-demand solutions have emerged as credible alternative to traditional on-premise solutions. Although this method does address certain adoption inhibitors, CRM on-demand alone can not transform the market.
Reasons to Purchase
Understand the primary market trends behind the customer relationship management application market. Identify market segments which are driving growth in order to position your solutions adequately. Align your go-to-market strategies with the current market opportunities and the long-term trends in the CRM application market.
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