|
|
 |
|
Viewing report
|
|
|
|
Recreational Vehicle Parks - Industry Profile
First Research, April 2008, Pages: 10
Covering over 175 industries and updated every 90 days, the First Research Industry Profiles do the heavy lifting for you - saving your sales team valuable research time, enhancing client communications and giving you the competitive edge to win more business.
Easy-to-use and up-to-date, the Industry Profiles provide you with the industry research necessary to stay on top of constant changes in select industries.
The First Research profiles help target your products and services directly to prospects. The Industry Profiles provide the information and understanding you need to engage new prospects during the sales process, deepen customer relationships and strengthen your own bottom line.
Executive Summary
Brief Excerpt from Industry Overview Chapter:
Over 4,000 recreational vehicle (RV) parks and campgrounds in the US have combined annual revenue of about $2 billion. Major companies include Kampgrounds of America (KOA) and Thousand Trails. Most RV parks and campgrounds are single locations and privately held. The RV parks and campgrounds industry is highly fragmented: the 50 largest companies account for about 25 percent of industry revenue. A typical campground has less than $500,000 in annual revenue and about five employees.
COMPETITIVE LANDSCAPE
Demand is driven by personal income and tourist travel. The profitability of individual campgrounds depends on site occupancy rate and effective marketing. Large campgrounds have advantages in diversity of site offerings and amenities. Small campgrounds can compete effectively by marketing to their target demographic and through favorable site location. Campground operations are labor-intensive: average annual revenue per employee is less than $100,000.
PRODUCTS, OPERATIONS & TECHNOLOGY
Major services are campground rentals (77 percent of industry revenue) and groceries and meals (9 percent). Other revenue sources include dues and fees for membership campgrounds. Campground rental generally includes utility hookups for power, water, sewage, and propane gas.
Typical RV park amenities include a grocery store or snack bar, coin-operated laundry facilities, and a swimming pool or natural swimming area. More expensive campgrounds offer golf course, tennis, and spa facilities.
Most RV parks and campgrounds are independently owned; even many chain campgrounds are independently owned franchises. Campgrounds generally offer inexpensive ...
Customers who bought this item also bought
2008 U.S. RV Parks & Campgrounds Industry Report
Bed and Breakfast Inns - Industry Profile
RV Parks & Campgrounds in the US
Recreational Vehicle Dealers - Industry Profile
The 2005 Travel & Leisure Market Research Handbook
Amusement Parks & Arcades - Industry Profile
The 2007-2012 Outlook for Campgrounds and Recreational Vehicle Parks in Greater China
The 2007-2012 Outlook for Campgrounds and Recreational Vehicle Parks in India
The 2007-2012 Outlook for Campgrounds and Recreational Vehicle Parks in Japan
The 2007-2012 Outlook for Campgrounds and Recreational Vehicle Parks in the United States
Recreational Vehicles - Global Strategic Business Report
Museums, Zoos, and Parks - Industry Profile
|
|
|
|
