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Kitchen Remodelers 360
Research Institute for Cooking & Kitchen Intelligence, Sep 2006, Pages: 56
Survey of 10,000 consumers of which 800+ remodeled their kitchens. The study includes data on lifestyles, kitchen product shopping and purchasing patterns, kitchen remodeling details, media consumption, market segments, and trends in consumer tastes and preferences.
What People Do in their Kitchens
- The American kitchen is widely considered the ‘hub’ of the home. But what exactly are people doing in there? And how do the activities that take place in the kitchen impact design and the products that are purchased to go into the kitchen?
- While the kitchen certainly remains the hub of the American home, it continues to evolve from being a strictly functional place in the home for preparing meals. Almost a third of American consumers now see their kitchen as a place where a variety of activities take place. Increasingly, people socialize, take medicines, manage their household, and care for pets in their kitchen.
The ‘Ideal’ Kitchen
- People describe their ‘ideal’ kitchen as “organized”, “comfortable”, “open”, “warm”, “family”, “light”, “happy” and “homey” – key words to use in designing products and marketing them.
- The number one appliance upgrade desired in an ‘ideal’ kitchen is a cooktop that features a built-in grill, wok, griddle or rotisserie attachment. Also strongly desired are commercial-grade appliances, a larger dishwasher to accommodate a wide variety of dishes, and a double oven.
Kitchen Remodelers
- One in five households have remodeled or made improvements to their kitchen in the past 12 months.
- People describe their kitchen before the remodel or improvement as ‘boring’, ‘cluttered’, ‘dark’ and ‘confining’.
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