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Best Practices for Government Affairs and Lobbying: Video Leadership Seminar with Caren Turner of Turner Government & Public Affairs (DVD)
ExecSense, Aug 2007
The goal of this Video Leadership Seminar is to provide organizations with essential information about government affairs and lobbying. The DVD is viewable on any computer or iPod (that supports video) and features 45 minutes of live video with Caren Turner of Turner Government & Public Affairs, sharing her knowledge of government affairs programs, especially discussing the means by which organizations or individuals engage in monitoring, advocacy, defensive actions, and lobbying with the government. This Video Leadership Seminar provides a step-by-step process, as well as recommended practices for those interested in starting a government affairs program.
Topics in the Video Leadership Seminar include:
- Basic Background Information on Government Affairs
- Step by Step for Capitalizing on Government Affairs Program
- Best Practices for Government Affairs Strategy in 2007-2008
- The Legal and Financial Aspects of Capitalizing on GR Trends
- Hypothetical Situation & Case Study
Samples of the types of questions answered in the video Leadership Seminar include:
- What is government affairs and lobbying?
- What are the benefits to a corporation of starting a government affairs program?
- What are the elements of a good government relations/lobbying program?
- Where can executives turn for the best and most current information?
- What are the steps involved in understanding and capitalizing on a government relations program?
- How can technology be used to maximize the government affairs strategy?
- What metrics will measur how well the company is capitalizing on government relations?
- What laws are government affairs executives most concerned with?
About Caren Turner:
Caren Z. Turner, CEO, Turner Government & Public Affairs plays an active role in every clients government and public affairs lobbying strategy. Campaigns led by Turner GPA are noted for their high energy, intense focus and no nonsense approach. She has been referred to as “a woman on a mission” (CBS TV), creating legislative solutions where “pigs fly” (NRA News) and having an “iron fist in a velvet glove”. With over twenty-five years federal government relations experience, she has earned the respect of both Republican and Democratic policymakers. Her solutions to business problems are innovative, often radically different from the “norm” and designed to maximize her clients bottom line with minimal legislative tinkering. Given Ms. Turners training as a litigator, presentations to policymakers are fact intensive and designed to highlight a convincing business and policy “case”. She advocates winning on the merits of the argument, not on the contacts. Moreover, she has instilled in the firm that Turner GPA must “do it right or dont do it at all.”
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