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Professional Search Engine Optimization with ASP.NET: A Developer's Guide to SEO
John Wiley and Sons Ltd, Sep 2007, Pages: 432
As search engines have matured, they have moved away from simply relying on meta tags, keywords, and static page copy to establish their results. They now rely on XML data that is rendered dynamically, incoming links and numerous other factors that are inherently built into the architecture of sites. Additionally, as sites become more sophisticated, URLs, HTML, and CSS can become muddled an interfere with searchability.
Web Services can scatter data throughout numerous other sites. Search Engine Optimization is no longer the job of a site manager or marketing staff, it must be built into the site from its inception. Professional Search Engine Optimization with ASP.NET provides ASP.NET developers with the information they need to avoid common pitfalls and the tips to incorporate in site development to assure that their site achieves optimal search ranking.
Topics include:
Building SEO-Friendly URLs
Using the HTTP Status Codes
Avoiding Duplicate Content Problems
SEO-Aware Presentation: HTML, JavaScript, and CSS
SEO Using Web Syndication
Speeding Up Indexing with Sitemaps
Spam Penalties
IP Cloaking, Geo-Targeting, and IP Delivery
Foreign Language SEO
Retrofitting an Existing site for SEO
This book is for ASP.NET developers who need to incorporate search engine optimization principles into their web applications, as well as marketers who want to gain a better understanding of the technologies involved in search engine marketing
Authors Bio:
Jaimie Sirovich is an experienced software engineer, web developer, and search engine marketing consultant. He consults full-time with a Wall Street law firm, building an online presence on their behalf. Jaimie developed a passion for search engine marketing after noticing the remarkable impact it can have on a web site's success. He has written many SEO-related articles and designed several SEO-friendly websites while working for RustyBrick Inc., a major player in the SEO industry.
Cristian Darie is a software engineer with experience in a wide range of modern technologies, and the author of numerous technical books, including the popular 'Beginning E-Commerce' series.
Product samples
Chapter 1 You - Programmer and Search Engine Marketer
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