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The Dietary Supplements Market Outlook: The Impact of Changes in Regulation, Demographics and Consumer Trends
Business Insights, Oct 2007, Pages: 198
The dietary supplement market is facing a difficult time with significant shifts in consumer demographics, extensive negative media coverage and legislative changes. In Europe the recent adoption of health claim harmonization via Articles 13 and 14 will significantly impact the ability to market products throughout the region. In the US the recent release of final GMP and AER regulations and a new FDA unit relating to food safety will potentially affect trade both internally and externally. ‘The Dietary Supplements Market Outlook’ is a new management report published by Business Insights analyzing key regulative, demographic and product development changes in the dietary supplements market. This new report also details the results of our proprietary industry survey, industry in-depth interviews and case study analysis including GSK’s MyAlli.
Some key findings from this report...
-Condition specific sales of dietary supplements are growing fastest amongst those aged between 18 to 29 years old. The 43 million ‘Generation Y’ consumers in this demographic will account for nearly 30% of growth, coming mainly from the sports/energy and weight-loss categories.
-Economic and regulatory structures are likely to change significantly in the BRIC markets from 2007 to late 2008. This change will be driven by the entry of larger multinationals attracted by rapidly growing populations and strong GDP growth.
-Declassification of ingredients in Japan to non-drug status, will enhance current market growth and novel innovation within the functional foods and dietary supplement categories.
-Harmonizing the dietary supplements industry is negatively impacting on small and medium size businesses, with more confusion, financial pressure and barriers to free trade .
This new report will enable you to...
-Quantify and target new and emerging growth opportunities across the vitamins and minerals, herbs and botanicals, and sports and specialty markets with this report’s European, Japanese and US market value data.
-Understand the future potential created by products switching from pharma to OTC based on this report’s case study analysis of GSK’s “MyAlli” including analysis of sales, key GSK executives and their marketing strategy.
-Benchmark leading executives’ opinions on the future of dietary supplements using this report’s analysis of our proprietary global survey and industry interviews, detailing the key issues affecting the future of NPD and innovation in the dietary supplements market.
-Improve targeting and the effectiveness of your NPD strategies with this report’s analysis of innovation by region and category using global Productscan data of over 3,400 dietary supplement product launches between 2004 and 2007.
Key issues examined in this report...
-US legislation. As new regulation and substantiation guidelines are introduced, those with proven clinical research for their products will be at a significant advantage.
-European legislation. Product innovation may be under threat for those companies which have not submitted dossiers for health claim approval in 2007.
-Adulteration and contamination. Recent US GMP and AER guidelines will tighten up manufacturing procedures, whilst increased security checks may lead to increased prices.
-Japanese legislation. New deregulation guidance may potentially enhance the growth of imported ingredients such as Ginseng.
-Demographic change. The boomer category will triple in number in the US over the next 50 y ears leading to a shift towards long term prevention and multi-action dietary supplements.
Your questions answered...
-Which region offers the greatest potential sales growth in dietary supplements?
-What are the key trends driving the dietary supplements market?
-How will regulatory changes impact on dietary supplements NPD?
-Which dietary supplements categories are growing fastest?
-What will be the most important demographic for dietary supplements manufacturers in the future?
-Why are scientific efficacy and clinical research growing in importance for the promotion of dietary supplements?
-What is the latest research on key ingredients and their corresponding health benefits? What is the potential for dietary supplements manufacturers?
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