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Tea in China
Euromonitor International, June 2010, Pages: 52
Tea enjoyed a healthy total volume growth of 7% in 2009 to reach 102,000 tonnes. The local consumers’ tea drinking tradition is the major factor behind the growth of tea sales in China. The steady demand for tea, including switching from unpackaged to packaged tea as living standards rise, boosted sales in 2009. Moreover, the health claims made for some tea types also boosted demand and sales. Nonetheless, total volume growth slowed down over the review period.
The Tea in China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2005-2009, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2014 illustrate how the market is set to change.
Product coverage: Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, Other Tea
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Hot Drinks industry;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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