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Guide to Business Plan Writing, 3rd Edition
Drug and Market Development Publishing, Nov 2007, Pages: 79
D&MD's Guide to Business Plan Writing, 3rd edition helps companies in the life sciences industry create an effective business plan for early and mid-stage stage business ventures. Businesses in the life science industry, which includes biotechnology, agricultural technology, pharmaceutical products, health services and medical devices, face similar hurdles in the development of their businesses. These challenges are often distinct from what is faced in other non-life science based industries.
Author Info:
Steven Bodovitz, PhD, is a Principal at BioPerspectives, a renowned research and strategy consultancy in San Francisco, California. He is an expert at analyzing markets and developing strategies for the biotechnology industry.
A business is a complex enterprise. To succeed, you need a plan. To convince others that you will succeed, you need to communicate your plan. When you develop your plan, you need to incorporate all of the complexity. You need to match your technology (or concept) with your market, your intellectual property, your team, your competitive advantage(s), your research and development, your production, your distribution, your marketing and your strategy. You need to ensure that the complexity translates into profitability and return on investment.
Once you have your plan in place, you need to communicate it. You need to convince the right people to support you by joining your team, contributing to your venture, partnering with your company and/or investing in your vision. You need to translate your model for an interconnected enterprise into a linear document. You need to convince and inspire a skeptical audience with a short attention span and specific expectations.
This guide will take you through the entire process, from planning your business to writing your plan. Because each business is different, with unique strengths and weaknesses, and opportunities and challenges, this guide will advise and direct, but leave you the freedom to express your vision as you see it.
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