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China Mobile Phone Game Market Report, 2007 (Chinese Version)

Research In China, Nov 2007, Pages: 98


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The conception of Mobile Phone Game is defined to distinguish from the traditional computer game. Generally speaking, mobile phone game refers to game applications in mobile phones.

Nokia installed the earliest mobile phone game Snake in its handset in 1997. With the development of handset terminal and mobile communication network, mobile phone game is becoming increasingly complicated.

As charging system of Mobile Java formally started in Sep, 2003, domestic mobile phone game was started up too. Several months later, mobile phone game users increased to 2 million. The number of users developed even faster after this, in 2005 it hit 15 million.

The amount of the cell phone users in China had exceeded 500 million up to Oct 2007, and it is forecasted that China mobile phone game users would exceed 20 million in 2007, amounting to 24.43 million.

With the rapid growth of the cell phone users and mobile communication industry, the mobile phone game has gone through from the simple pre-installed games, the download games to the colour-screen Java game, large-scale network game and multi-player network game currently, and it would continue developing towards the trans-platform network game in the future. It can be forecasted that the mobile network game would be the future development trend for mobile phone game.



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