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Metal Coating, Engraving, Plating, Polishing & Treating in the US
IBISWorld, May 2009, Pages: 41


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This industry comprises establishments primarily engaged in one or more of the following: (1) heat treating metals and metal products; (2) enameling, lacquering, varnishing metals and metal products; (3) hot dip galvanizing metals and metal products; (4) engraving, chasing, or etching metals and metal products (except jewelry; personal goods carried on or about the person, such as compacts and cigarette cases; precious metal products (except precious plated flatware and other plated ware); and printing plates); (5) power coating metals and metal products; (6) electroplating, plating, anodizing, coloring, and finishing metals and metal products; and (7) providing other metal surfacing services for trade. Establishments in this industry coat engravings and heat treat metals and metal formed products fabricated elsewhere. This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.


Introduction


Heated Competition Etches Un-Allied Industry


One of the biggest threats to industry revenue is the high level of competition. This highly fragmented industrys top 4 firms generate a marginal percentage of industry revenue. Therefore, it is intensely competitive within a localized and/or regional area. Companies will compete on the basis of cost leadership as prices and margins are expected to fall.






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