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Identity Fraud Protection Services: Double Digit Growth to Continue, Yet Confusion and Usability Issues Threaten Market Share
Javelin Strategy & Research, Dec 2007, Pages: 36
Due to the confusion and fear of consumers, identity fraud protection services are a marketer’s dream: three out of four consumers believe that identity fraud is on the rise, despite steady declines in the crime over the past three years. The industry has responded to this growing awareness and concern with an array of direct-to-consumer services, such as credit monitoring, fraud alerts, data mining and most recently, credit freezes. This report provides a comprehensive assessment of the primary identity safety services, building upon robust consumer survey data on preferences, behaviours and attitudes. Leveraging qualitative data from in-depth vendor interviews, an analysis of the leading identity protection service providers is also featured, including, among others, Equifax, Experian, TransUnion, Fair Isaac, LifeLock, Debix, FraudStop (Identity Safeguards), Identity Guard (Intersections) and TrustedID.
Primary Questions
-What are the five factors that will determine success in this market space?
-What are the overall measures of impact of new accounts fraud?
-How many consumers are using credit monitoring services, fraud alerts and credit
freezes?
-Which services provide the best value, both for consumers and for financial institutions
from the partnership perspective?
-Which vendors are major players in the identity fraud protection services market, and
what is the competitive differentiation for each provider?
Audience:
Financial institutions (FIs)
Identity protection vendors
Consumer organizations
Government agencies
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