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Asia-Pacific B2C E-Commerce: Focus on China and India
eMarketer, Jan 2008, Pages: 22
eMarketer forecasts that B2C e-commerce sales in the region will grow at a 23.3% annual rate, reaching $168.7 billion in 2011. Japan is currently the largest market, by far, and South Korea ranks second. But by 2011 both will lose share to two up-and-comers—China and India.
The Asia-Pacific B2C E-Commerce report analyzes the huge changes that are realigning this massive but still fast-growing online marketplace.
While China and India are both growing rapidly, they are far from reaching their vast potential.
A number of hurdles, common to both countries, must be cleared to ensure sustainable long-term growth: immature online payment systems, poor delivery networks, distrust between buyers and sellers, to name just a few.
Key questions the 'Asia-Pacific B2C E-Commerce' report answers:
-What do western Web retailers need to know before doing business in the Asia-Pacific region?
-How do these markets compare in size and growth potential?
-What is driving e-commerce development in key Asia-Pacific markets?
-What factors are holding development back?
-What lessons do Asia-Pacific e-commerce markets offer?
And many others…
Also available
Asia-Pacific B2C E-Commerce:China, Japan and South Korea
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