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Signs of the Future: Opportunities for Printable and Organic Electronics in the Signage Market Product Image

Signs of the Future: Opportunities for Printable and Organic Electronics in the Signage Market

  • ID: 579945
  • January 2008
  • 116 Pages
  • NanoMarkets

FEATURED COMPANIES

  • Add-Vision Inc. (IP)
  • BiNem
  • E Ink Corporation (IP, C)
  • Elumin8
  • Nemoptic (IP, C)
  • Novaled AG (IP)
  • MORE

A broad range of new printable and organic electronics technology is on the verge of transforming the signage industry. The new technology will bring lower costs and enable applications such as updateable pricing displays, where hard-to-change paper displays were once used. It will add new visual capabilities to advertising displays providing new tools for advertising agencies and designers. And through the use of flexible substrates, the new printable and organic technology may actually begin to pose a serious challenge to traditional paper displays in many areas.

This report analyzes and forecasts the opportunities in signage that are emerging as the results of technologies such as OLED, e-paper, carbon nanotube and other emission devices, EL lighting and flexible substrates. It describes the advantages of these new technologies in the signage context, but it also examines the challenges -- such as lifetimes for printed electronic signage that has to work outdoors.

The report includes detailed (volume and value) forecasts of the printed and organic electronic signage market, broken out by type of technology (OLED, e-paper, etc.), application (billboards, smart shelving, etc.) and substrate (paper, plastic, etc.) Finally, the report will include strategic profiles of approximately 20 firms whose efforts are driving organic and printable electronics into signage applications.

FEATURED COMPANIES

  • Add-Vision Inc. (IP)
  • BiNem
  • E Ink Corporation (IP, C)
  • Elumin8
  • Nemoptic (IP, C)
  • Novaled AG (IP)
  • MORE

Executive Summary

E.1 Introduction
E.2 Opportunities for Printable and Organic Electronics Technology in Signage
E.2.1 EL Lamps
E.2.2 E-Paper Displays
E.2.3 OLED Displays and Backlighting
E.2.4 Emission Displays
E.2.5 Better Signage Through Manufacturing
E.2.6 The Power Opportunity
E.3 Firms to Watch
E.3.1 Printing Firms
E.3.2 Materials Companies
E.3.3 Technology Developers
E.4 Summary of Eight-Year Forecasts of Organic and Printable Electronic Signage

Chapter One: Introduction

1.1 Background to this Report
1.1.1 The Lamp Opportunity
1.2.1 The Display Opportunity
1.2.3 The Power Opportunity
1.2.4 Players
1.2 Objectives and Scope of this Report
1.3 Methodology of this Report
1.4 Plan of this Report

Chapter Two: Technology Trends Impacting Printed Electronic Signage

2.1 Introduction
2.2 The Rise of E-Paper
2.2.1 Performance Metrics
2.2.2 Power and Autonomy
2.2.3 Slow is Fast Enough
2.2.4 A Size Advantage
2.3 Particle Displays
2.3.1 Electronic Ink EPDs
2.3.2 Microcup EPDs
2.3.3 Bridgestone the Next Player?
2.3.4 Electrochromic Displays (ECDs)
2.4 LCDs and Alternative LCDs
2.4.1. Cholesteric LCDs
2.4.2 Bistable Nematic LCDs
2.5 OLED Displays and Lamps
2.5.1 OLED Backlighting
2.5.2 OLED in Signs
2.6 Thick-Film EL Lamps
2.6.1 EL in Signs
2.7 Field-Effect Devices (FEDs)
2.8 The Road to Flexibility
2.8.1 Flexible OLED Challenges
2.8.2 From Glass to Plastic
2.9 Key Points in this Chapter

Chapter Three: The Market for Printable Electronic Signage

3.1 Introduction
3.2 Flexibility in Signage
3.3 The Competitive Field
3.3.1 AM LCD Competition
3.3.2 The ILED competition
3.4 Application Considerations
3.4.1 Size Considerations
3.4.2 Environmental Considerations
3.4.3 Cost/Performance Considerations
3.5 Market Segments
3.5.1 Small to Medium Signs
3.6 Medium to Large Signs
3.7 Modular Tiling
3.8 Billboards
3.9 Fixed-Function Signs
3.10 Key Points in this Chapter

Chapter Four: Company Profiles

4.1 Introduction
4.2 Add-Vision Inc. (IP)
4.3 Avery Dennison Corporation (P)
4.4 Dai Nippon Printing Company, Ltd. (P)
4.5 E.I. duPont Nemours & Company (M, E)
4.6 E Ink Corporation (IP, C)
4.6.1 E Ink in Signage
4.6.2 E Ink Partners
4.6.3 E Ink Futures
4.7 Elumin8
4.8 Fujitsu/Fujitsu Frontech (C, S)
4.9 Kent Displays Inc. (IP, C)
4.10 Magink Display Technologies (S)
4.11 Nemoptic (IP, C)
4.11.1 BiNem Evolution
4.11.2 BiNem Partnerships
4.12 Novaled AG (IP)
4.13 Novus Displays LLC (IP)
4.14 Ntera (IP)
4.15 SiPix Imaging Inc. (C)
4.16 Toppan Printing Company, Ltd. (P)
4.17 Varitronix International Ltd. (C)
4.18 ZBD Displays Ltd. (IP, S)

Chapter Five: Eight-Year Forecast of Printable and Organic Electronic Signage

5.1 Forecasting Methodology
5.1.1 End-User Business Characteristics
5.1.2 Theoretical Advantages and Disadvantages of Organic and Printed Electronic Signage Technology
5.1.3 How Quickly and How Much the Technology is Needed
5.1.4 Level of Commercialization
5.1.5 How Much Confidence Should You Have in These Forecasts?
5.1.6 Comparison with Previous NanoMarkets Forecasts
5.1.7 Alternative Scenarios
5.2 Forecast of Addressable Markets for Organic and Printable Electronics Signage
5.3 Forecast of Printable and Organic Electronics in Outdoor Advertising/Billboard Market
5.4 Forecast of Addressable Markets for Organic and Printable Electronics in Indoor Advertising and Indoor Information Signage
5.5 Forecast of Addressable Markets for Organic and Printable Electronics in POP Displays and Smart Shelving
5.6 Summary Forecast of Printed and Organic Electronics Signage by Application
5.7 Summary Forecast of Printed and Organic Electronics Signage by Technology
5.8 Forecast of Printed and Organic Electronics Signage by Area of Substrate Used

Acronyms and Abbreviations Used in this Report

About the Authors

List of Exhibits

- Summary of TOP Electronics Enabled Signage by Application ($ Millions)
- Display Operating Modes for Signage Applications
- E-Paper Technologies Compared
- E-Paper Technologies Compared (Continued)
- R2R EPD Manufacturing
- EPD POP Label
- Two Color ChLCD Modules
- ChLCD Airport Sign
- Reflective ChLCD Billboard
- Bistable LCD Architecture
- BiNem Write Pulse
- BiNem Erase Pulse
- Typical EL Applications
- Backlight Technologies Compared
- Flexible ChLCD Display
- Common Signage Types
- Example of Retail Pricing Network
- Common Signage Types
- A Sampling of Computer Graphics Formats
- Relative Value in Signage
- A Sampling of ISO Standard Paper Formats
- Stackable Signage Modules
- Two-Color EPDs
- Paper Labels in Grocery Applications
- Where POP Pays Off
- Dot Matrix LCD Shelf Label
- Bistable LCD POP Display
- Flexible Area Color POS Display
- Modular Tiling
- Tiling Matrix Characteristics
- Tiled Indoor 48-inch Ch LCD
- Standard Outdoor Advertising Sizes
- Addressable Market for Printable and Organic Electronics Signage
- Printable and Organic Electronics in Outdoor Billboard/Advertising Markets
- Printable and Organic Electronics in Indoor Advertising Markets
- Printable and Organic Electronics in Indoor Information Display Markets
- Printable and Organic Electronics in POP Displays and Smart Shelving
- Summary of TOP Electronics Enabled Signage by Application ($ Millions)
- Summary of TOP Electronics Enabled Signage by Technology (

- Add-Vision Inc. (IP)
- Avery Dennison Corporation (P)
- Dai Nippon Printing Company, Ltd. (P)
- E.I. duPont Nemours & Company (M, E)
- E Ink Corporation (IP, C)
- Elumin8
- Fujitsu/Fujitsu Frontech (C, S)
- Kent Displays Inc. (IP, C)
- Magink Display Technologies (S)
- Nemoptic (IP, C)
- BiNem
- Novaled AG (IP)
- Novus Displays LLC (IP)
- Ntera (IP)
- SiPix Imaging Inc. (C)
- Toppan Printing Company, Ltd. (P)
- Varitronix International Ltd. (C)
- ZBD Displays Ltd. (IP, S)

Note: Product cover images may vary from those shown

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