Research and Markets, the largest resource for market research information in world providing essential market research reports, industry research, industry analysis, forecasts, market studies, company profiles and country reports.
Welcome - Home - Register - Login - Help/FAQ - 0 items View Basket
Worlds Largest Market Research Resource - 385908 Live Reports
Search Research and Markets
  Search
Enter keywords, a title or
a report id number below.





Advanced   
Company search
Register for free email updates of market research
Currency
  Select a currency for use throughout the site



Viewing report

Order by Fax
Printer Friendly
PDF Brochure
Send to Friend
Enquire before Buying
Hard CopyAdd to Basket



Customer Data Integration: Reaching a Single Version of the Truth
John Wiley and Sons Ltd, Aug 2006, Pages: 320


  Description  
  Table of Contents  
  Summary  
  Companies Mentioned  
    
   
 Enquire before Buying  
 Send to a Friend  

This book is an introductory guide to the concept of customer data integration for people who have skimmed the edges of integrated customer data, but have not yet tackled the issue head-on. It is heavy on story telling, anecdote, case studies, and quotes from industry heavyweights who have seen the need forand the payback fromintegrated customer information. It is also heavily focused on best-practices that readers can apply in their own organizations. Its a combination What-Is and How-To with actual examples serving as a foundation and checklists and tools to help readers build on it. This book shows business managers how integrating customer information can drive efficiencies as well as return on investment, and guides IT practitioners in delivering a CDI solution that works. Case studies of real-life companies that have achieved breakthroughs with CDI include Sun Microsystems, XO Communications, Intuit, Royal Bank of Canada, Intellidyn, Overstock.com, and Amgen.



Customers who bought this item also bought

Managing the Total Customer Experience

Channel Integration

Channel integration in retail banking

Data Quality Products: an evaluation and comparison

Integration Technologies Report

Data Quality & Integrity

Application Integration For E-Business

Data Integration Volume 2 - Data Federation and EII



Top of page


   All rights reserved. Copyright 2008 Research and Markets
   Terms and conditions Privacy Policy Publishers Employment Opportunities Site Map Link to us Webmaster


Research and Markets RSS Feeds