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Customer Data Integration: Reaching a Single Version of the Truth
John Wiley and Sons Ltd, Aug 2006, Pages: 320
This book is an introductory guide to the concept of customer data integration for people who have skimmed the edges of integrated customer data, but have not yet tackled the issue head-on. It is heavy on story telling, anecdote, case studies, and quotes from industry heavyweights who have seen the need forand the payback fromintegrated customer information. It is also heavily focused on best-practices that readers can apply in their own organizations. Its a combination What-Is and How-To with actual examples serving as a foundation and checklists and tools to help readers build on it. This book shows business managers how integrating customer information can drive efficiencies as well as return on investment, and guides IT practitioners in delivering a CDI solution that works. Case studies of real-life companies that have achieved breakthroughs with CDI include Sun Microsystems, XO Communications, Intuit, Royal Bank of Canada, Intellidyn, Overstock.com, and Amgen.
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