Girl power is here to stay. As a result of the growing number of singletons and women starting up their own businesses, women have an increasing presence in categories not traditionally marketed to them, including cars, computers, office equipment, financial services, home improvement and consumer electronics. Ethical consumerism will also become more popular within sectors targeting women, allowing manufacturers to add value by producing organic or fair traded lines.
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- Get insight into trends in market performance - Pinpoint growth sectors and identify factors driving change - Identify market and brand leaders and understand the competitive environment
Regional coverage
- Western Europe; Eastern Europe; North America; Latin America; Asia-Pacific; Oceania; Africa and the Middle East
