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Understanding the Opportunities for CRM In Global Insurance (Market Focus)
Datamonitor, Dec 2007, Pages: 10
In todays evolving market, insurers must become customer centric in order to compete and excel. Customer Relationship Management (CRM) is the insurers ultimate tool for enabling the shift to customer centricity.
Scope
- Identifies the key forces driving the need for CRM, namely increased competition, more complex sales channels and wider product offerings.
- Analyzes particular drivers in three regions: The United States, Europe, and BRIC
- Describes why vendors must reposition CRM as a business strategy, as opposed to an IT initiative
Highlights of this title
The insurers that master the customer relationship will witness a boom to the bottom line.
The same forces challenging todays market deregulation, globalization and advanced purchasing habits are also providing insurers with fruitful opportunities that can be capitalized upon with CRM.
Despite its many promises, CRM faces one major impediment: its legacy.
Key reasons to purchase this title
- Understand how the insurance market is evolving
- Gain insight on what insurers need to do in order to compete in todays market
- Compare the CRM of strategies of yesteryear with todays
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