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Search Enter keywords, a title or a report id number below. In All Categories --------------------- Telecom & Computing Business & Finance Mfg & Construction Pharma & Healthcare Consumer & Retail Gov & Public Sector Energy & Transport Country Reports Company Reports --------------------- Transcripts Advanced      Select a currency for use throughout the site Australia Dollars Canada Dollars Euro Japan Yen Sweden Kroner Switzerland Francs UK Pounds US Dollars Viewing report Order by Fax Printer Friendly PDF Brochure Send to Friend Enquire before Buying Hard Copy Electronic Understanding the Opportunities for CRM In Global Insurance (Market Focus) Datamonitor, Dec 2007, Pages: 10   Description     Table of Contents        Enquire before Buying    Send to a Friend   In todays evolving market, insurers must become customer centric in order to compete and excel. Customer Relationship Management (CRM) is the insurers ultimate tool for enabling the shift to customer centricity. Scope - Identifies the key forces driving the need for CRM, namely increased competition, more complex sales channels and wider product offerings. - Analyzes particular drivers in three regions: The United States, Europe, and BRIC - Describes why vendors must reposition CRM as a business strategy, as opposed to an IT initiative Highlights of this title The insurers that master the customer relationship will witness a boom to the bottom line. The same forces challenging todays market deregulation, globalization and advanced purchasing habits are also providing insurers with fruitful opportunities that can be capitalized upon with CRM. Despite its many promises, CRM faces one major impediment: its legacy. Key reasons to purchase this title - Understand how the insurance market is evolving - Gain insight on what insurers need to do in order to compete in todays market - Compare the CRM of strategies of yesteryear with todays Customers who bought this item also bought Understanding the Opportunities for CRM In Global Insurance (Market Focus) Market Forecast: Roofing Tiles in Germany 2007 Market Forecast: Roofing Tiles in Spain 2007 Market Forecast: Roofing Tiles in Italy 2007 Market Forecast: Roofing Tiles in the UK 2007 Market Forecast: Roofing Tiles in France 2007 Market Forecast: Roofing Tiles in Western Europe 2007 Insurance technology vendor market shares in Europe & North America

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