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India Consumer Electronics Gaining Momentum
In-Stat/MDR, Jan 2008, Pages: 36
This report is based on a recent survey conducted by In-Stat, which included 1,007 respondents in seven cities. These respondents were used to gauge the current ownership of various Consumer Electronics (CE) goods and also to understand future purchases.
The report helps to evaluate the market potential of various CE goods, giving insight on the timing of purchases and the budget customers have in mind for each of these products. It also provides insight on customers’ preferences in purchasing these items.
Desktop PCs will continue to be the growth engine of CE products in India, followed by others like digital cameras, DVD/VCD/DVR, and MP3s. Easily available financing can result in faster purchases, high-end purchases, or more purchases among Indians.
As the prices of CE goods fall and they become more affordable, the market will experience significant growth.
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