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Global - Mobile Media - Content & Services Trends
Paul Budde Communication Pty Ltd., March 2009, Pages: 13
We have still only realised a small fraction of the potential of mobile content and services. However once proper wireless broadband technologies become available, this market will come into its own. By 2015 mobile (cellular) content could be worth well in excess of $1 trillion. The reality today however is that the economic downturn will most likely dampen growth, particularly for the more luxury-based mobile services. SMS however is expected to continue its growth as it is popular, cheap, reliable and private. This report provides insight into the trends and statistics for the overall mobile content/services industry. It also provides brief information and published statistics on each of the key industry sectors, excluding mobile banking and mobile TV/video, which can be found in separate reports.
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