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Global - Mobile Media - Content & Services Trends
Paul Budde Communication Pty Ltd., Sep 2009, Pages: 19
Synopsis
There is a massive change underway in the mobile media market, as it becomes unshackled from the operators’ portals that have dominated it for a decade, all without having made any significant inroads into the content use of mobile users. The new capped data packages, fuelled by further competition, will see a total revamp of the mobile media market. It will no longer be based on portals but on direct services by content and services providers via open source phones and mobile-friendly Internet-based services. However there is a limit to the mobile networks’ spectrum capacity, and we will have to wait for true IP-based wireless broadband to become available before the operators can fully deliver on the promise of mass market mobile broadband. This report provides insight into the trends and statistics for the overall mobile content/services industry. It also provides brief information and published statistics on each of the key industry sectors, excluding mobile banking and mobile TV/video, which can be found in separate reports.
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