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Search Enter keywords, a title or a report id number below. In All Categories --------------------- Telecom & Computing Business & Finance Mfg & Construction Pharma & Healthcare Consumer & Retail Gov & Public Sector Energy & Transport Country Reports Company Reports --------------------- Transcripts Advanced      Select a currency for use throughout the site Australia Dollars Canada Dollars Euro Japan Yen Sweden Kroner Switzerland Francs UK Pounds US Dollars Viewing report Order by Fax Printer Friendly PDF Brochure Send to Friend Enquire before Buying Hard Copy Electronic Protecting and Improving Insurers Margins with CRM (Strategy Focus) Datamonitor, Jan 2008, Pages: 10   Description     Table of Contents     Companies Mentioned        Enquire before Buying    Send to a Friend   To capitalize on strong market conditions, and to alleviate the pains of cyclical troughs, insurers must use CRM to gain a greater share of the customers wallet and improve margins. Scope - Explores why insurers must remove departmental silos in order to enable Customer Data Integration (CDI). - Compares the direct sales model with the agent model, and details how to improve the agent-insurer relationship. - Details why the sales department must "close the loop" between not just the marketing department but also the claims department. Highlights of this title Armed with a view of the customer that ranges from personal and product information to intangible information, insurers are able to segment each customer in an effort to tailor promotions and allocate resources. In terms of managing independents, insurers must design an easy to use and reliable portal that can quickly provide accurate pricing information and allow for expedited services such as underwriting and policy administration. To close the loop, the marketing department must follow leads through the sales process in an effort to improve future marketing campaigns, as well as to create marketing campaigns for prospects that have already contacted the company. Key reasons to purchase this title - Understand how to compete in todays evolving insurance market - Gain insight on how to manage indirect sales channels - Explore how various departments can improve sales through increased collaboration Customers who bought this item also bought Corporate Security: Protecting Productivity IPTV Security: Protecting High-Value Digital Contents Neuroprotection in Stroke - Protecting the Brain Sells Business Continuity Strategies: Protecting Against Unplanned Disasters, 3rd Edition Facility Managers Guide to Security: Protecting Your Assets Strategies for Protecting National Critical Infrastructure Assets: A Focus on Problem-Solving Information: Getting, Protecting and Using Data Security Management Report

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