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Pet Food and Pet Care Products in the United Kingdom
Euromonitor International, Aug 2007, Pages: 54
Our Pet Food and Pet Care in the United Kingdom report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2001-2006), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2011 illustrate how the market is set to change.
Product coverage: dog food, cat food, other pet food and pet care products.
Data coverage: market sizes (historic and forecasts), company shares and brand shares.
Why buy this report?
- Get a detailed picture of the pet food and pet care industry;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands ;
- Use five-year forecasts to assess how the market is predicted to develop
With a network of over 600 analysts worldwide, we have the unique capability to develop reliable information resources to help drive informed strategic planning.
Cats and Dogs: Polar Opposites?
Both the dog and the cat food sectors continue to grow strongly. However, their growth has been driven by certain categories. In cat food, wet food continues to show excellent growth, which manufacturers have continued to promote by stressing the premium nature of their wet brands; wet dog food, on the other hand, is stagnating. The opposite is true in the dog food sector, where it is dry dog food that is continuing to show excellent growth, with pet owners realising the potential health benefits of feeding dry dog food and also of the relative ease with which dry dog food can be bought in bulk. Comparatively, dry cat food is showing much lower levels of growth.
Healthy Pets
With the pet obesity rate reaching record levels, pet health and pet hygiene proved to be one of the biggest concerns of pet owners in 2006. This has resulted in a raft of new health focused multi-functional foods aimed at improving pet health, with product launches aimed at boosting pet paws, claws, eyes, coats, skin, teeth and even brain power. Key terms included omega 3 and 6, macro-nutrient profile, wheat and gluten-free and hypoallergenic. As pet owners became increasingly aware of the changing nutritional needs of their pets as they age, 2006 saw a great extension to life stage and lifestyle products, once the domain of premium and super-premium products. Even value manufacturers are cashing in on this trend.
Consumers Opt for Convenient Luxury
With sales staff at one of the UK’s biggest grocery chains noticing that people often purchase premium products for their pets but value products for themselves, manufacturers are using advertising to persuade pet owners to trade up in their pet food purchases. 2006 saw the release of the world’s most expensive television pet food advertisement coming in at 1 million to support the Sheba cat food brand. Convenience has also been at a premium, hastening the decline of the canned format, whereas innovations such as Whiskas and Felix pouches and Olli’s non-slip trays have continued to perform well.
The Rise of the Pet Superstore
Pet owners are increasingly likely to consider their pets as part of the family and will go to greater efforts to care for them. This is contributing to the rise of the pet superstore as pet owners want to ensure that all their requirements are met. This, however, is luring consumers away from small independent pet stores, which cannot stock wide ranges, particularly with the advent of life stage products that pet owners are demanding.
The Future Looks Good
Despite a general stagnation in pet numbers in the UK, the pet food and pet care market is one of the most robust. With anthropomorphism gathering pace, manufacturers are increasingly able to persuade pet owners to trade up to super-premium and premium products which will drive value sales growth over the forecast period. Expect to see an increasingly segmented market as manufacturers with similar high-quality products seek to drive value by diversifying their products.
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