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Russia - Mobile Mobile Content & Applications Overview & Statistics
Paul Budde Communication Pty Ltd., Sep 2008, Pages: 17
Russia has the largest mobile market in Europe. The rapidly growing sector is dominated by three major service providers (MTS, VimpelCom and MegaFon), which have expanded nationally through acquisitions of smaller regional service providers. MVNOs have also launched services. Competition in the key markets of Moscow and St Petersburg is fierce, due to higher ARPU and MOU levels. Mobile SIM card penetration has surpassed 100% although actual mobile user penetration is lower. While ARPU levels have stabilised, MOU levels are on the rise, partly attributed to improved marketing. Future mobile growth will continue to be driven by voice in the short to medium term until availability and penetration of recently launched UMTS/3G services is high enough to offer affordable and desirable mobile data and content services on a sufficient scale. This report provides a concise overview of Russia’s mobile market, covering regulatory developments, the major mobile operators, technologies used and mobile data, content and applications, in addition to a variety of financial and operational statistics.
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