This e-learning course on 'BBM - Marketing' is designed to help users understand the marketing aspect of services of a bank. Further, customer relationship management is also dealt in detail within the course.
Themes of this product:
- Understand the application of marketing principles to banks - Discuss various strategies of effective CRM - Understand the promoting and pricing strategy of banks
On completion of this course, you will be conversant with:
- Essential elements of marketing of bank services - Meaning of market research and its benefits - Promoting and Pricing strategy of bank services - Application of marketing principles to banks - Three facets of customer relationship management - Six elements of customer relationship management - The phases of implementation of a CRM strategy - The ten determinants of service quality
Target Audience: Those who are interested in understanding the marketing aspect of services of a bank.
