Although growing at 37% a year, Dish Wishers’s market size is small with 0.4 Billion RMB. Only a few players compete in this niche market where Haier takes dominating position. Extractor hood ‘s sales is 3.3 Billion with average annual growth rate of 9%. Chinese style hood dominates the market, but demand for European style is booming quickly. Hob’s market size is 8.5 Billion RMB and is growing at 6.6% annually. With fast growth, built-in hobs account for almost half of total market. Competition is fragmented in both extractor hood and hob markets.
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