To capitalize on opportunities and to thwart competition, insurers must become customer centric. This need to refocus on the customer is driving demand for Customer Relationship Management (CRM) among Property & Casualty (P&C) and Life & Pension (L&P) insurers worldwide.
Scope
- Segments CRM license and subscription spending by insurers by region and country
- Quantifies spending on CRM by insurer type
Highlights of this title
According to Datamonitor projections, global CRM license sales will grow 9% annually through 2012, reaching $440 million.
The United States accounts for over 90% of CRM spend by insurers in North America. Canada, however, is projected to have a bit healthier growth rate.
Key reasons to purchase this title
- Understand the current and future direction of CRM spending in the insurance sector
- Compare opportunities across countries and insurer types
