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Customer Relationship Management Software Spending through 2012 in Insurance North America (Databook)
Datamonitor, Jan 2008, Pages: 10


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To capitalize on opportunities and to thwart competition, insurers must become customer centric. This need to refocus on the customer is driving demand for Customer Relationship Management (CRM) among Property & Casualty (P&C) and Life & Pension (L&P) insurers worldwide.

Scope

- Segments CRM license and subscription spending by insurers by region and country

- Quantifies spending on CRM by insurer type

Highlights of this title

According to Datamonitor projections, global CRM license sales will grow 9% annually through 2012, reaching $440 million.

The United States accounts for over 90% of CRM spend by insurers in North America. Canada, however, is projected to have a bit healthier growth rate.

Key reasons to purchase this title

- Understand the current and future direction of CRM spending in the insurance sector

- Compare opportunities across countries and insurer types




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