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Customer Relationship Management Software Spending through 2012 in Insurance Western Europe (Databook)
Datamonitor, Jan 2008, Pages: 11
To capitalize on opportunities and to thwart competition, insurers must become customer centric. This need to refocus on the customer is driving demand for Customer Relationship Management (CRM) among Property & Casualty (P&C) and Life & Pension (L&P) insurers worldwide.
Scope
- Segments CRM license and subscription spending by insurers by region and country
- Quantifies spending on CRM by insurer type
Highlights of this title
According to Datamonitor projections, global CRM license sales will grow 9% annually through 2012, reaching $440 million.
Within the Western Europe, Germany is the largest market, followed by the UK, France and Italy
The fastest growing market in W. Europe is projected to be Norway
Key reasons to purchase this title
- Understand the current and future direction of CRM spending in the insurance sector
- Compare opportunities across countries and insurer types
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