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Search Enter keywords, a title or a report id number below. In All Categories --------------------- Telecom & Computing Business & Finance Mfg & Construction Pharma & Healthcare Consumer & Retail Gov & Public Sector Energy & Transport Country Reports Company Reports --------------------- Transcripts Advanced      Select a currency for use throughout the site Australia Dollars Canada Dollars Euro Japan Yen Sweden Kroner Switzerland Francs UK Pounds US Dollars Viewing report Order by Fax Printer Friendly PDF Brochure Send to Friend Enquire before Buying Hard Copy Online Marketing Heroes: Interviews with 25 Successful Online Marketing Gurus John Wiley and Sons Ltd, March 2008, Pages: 319   Description     Table of Contents        Enquire before Buying    Send to a Friend   This book focuses on today's most successful online marketers, with up-to-date information and advice on current online marketing trends. It includes 25 interviews with today's top Internet marketers—email marketers, web marketers, advertising executives, and the like. The book details the inside story of how these marketing heroes achieved their success, tips and advice on how to be more successful marketing online, and it covers all aspects of online marketing including: Search engine marketing and optimization, Online advertising, Online retailing, Online merchandising, Email marketing, Website promotion, Online public relations, Blog marketing, Direct response copywriting, and Affiliate marketing. Interviewees include: Armand Morin, Internet marketer, educator, and blogger; TOPIC: general online marketing Brad Fallon, search engine optimization expert, educator, and blogger; TOPIC: search engine marketing Brett Tabke, search engine optimization expert, founder of WebmasterWorld (forum for Internet marketing and online search engines; TOPIC: search engine marketing Brian Lusk, manager of customer communication at Southwest Airlines, corporate editor of Nuts About Southwest blog; TOPIC: use of blogs in online marketing Carl Galletti, marketing consultant and copywriter; TOPIC: direct response marketing and copywriting David Rosenblatt, CEO of DoubleClick; TOPIC: online advertising Derek Gehl, online marketing expert and educator, CEO of The Internet Marketing Center, blogger (The Candid Internet Marketer, blog.marketingtips.com/derek/), author of Insider Secrets of Email Marketing; TOPIC: general online marketing To name a few... Michael Miller is a former marketer and a prolific writer who has authored more than seventy-five books over the past two decades. He is known for his casual, easy-to-read writing style and his ability to explain a wide variety of complex topics, and his books have sold more than a million copies. Visit Michael at www.molehillgroup.com, where you'll also find access to his several blogs. Product samples Online Marketing Heroes - Chapter Excerpt Customers who bought this item also bought The Future of Search Engine Marketing and Technology Search Engine Optimization: Your visual blueprint for effective Internet marketing The 2009-2014 Outlook for Search Engine Optimization (SEO) and Internet Marketing in Japan The 2009-2014 World Outlook for Search Engine Optimization (SEO) and Internet Marketing The 2009-2014 Outlook for Search Engine Optimization (SEO) and Internet Marketing in India Search Engine Marketing: User and Spending Trends Pharmaceutical Marketing Online: Stuck in Web 1.5 The 2009-2014 Outlook for Search Engine Optimization (SEO) and Internet Marketing in Greater China The 2009-2014 Outlook for Search Engine Optimization (SEO) and Internet Marketing in the United States Search Engine Optimization Bible Automotive Marketing Online: Negotiating the Curves Search Marketing: Counting Dollars and Clicks

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