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Online Marketing Heroes: Interviews with 25 Successful Online Marketing Gurus
John Wiley and Sons Ltd, March 2008, Pages: 319
This book focuses on today's most successful online marketers, with up-to-date information and advice on current online marketing trends. It includes 25 interviews with today's top Internet marketers—email marketers, web marketers, advertising executives, and the like. The book details the inside story of how these marketing heroes achieved their success, tips and advice on how to be more successful marketing online, and it covers all aspects of online marketing including: Search engine marketing and optimization, Online advertising, Online retailing, Online merchandising, Email marketing, Website promotion, Online public relations, Blog marketing, Direct response copywriting, and Affiliate marketing.
Interviewees include:
Armand Morin, Internet marketer, educator, and blogger; TOPIC: general online marketing
Brad Fallon, search engine optimization expert, educator, and blogger; TOPIC: search engine marketing
Brett Tabke, search engine optimization expert, founder of WebmasterWorld (forum for Internet marketing and online search engines; TOPIC: search engine marketing
Brian Lusk, manager of customer communication at Southwest Airlines, corporate editor of Nuts About Southwest blog; TOPIC: use of blogs in online marketing
Carl Galletti, marketing consultant and copywriter; TOPIC: direct response marketing and copywriting
David Rosenblatt, CEO of DoubleClick; TOPIC: online advertising
Derek Gehl, online marketing expert and educator, CEO of The Internet Marketing Center, blogger (The Candid Internet Marketer, blog.marketingtips.com/derek/), author of Insider Secrets of Email Marketing; TOPIC: general online marketing
To name a few...
Michael Miller is a former marketer and a prolific writer who has authored more than seventy-five books over the past two decades. He is known for his casual, easy-to-read writing style and his ability to explain a wide variety of complex topics, and his books have sold more than a million copies. Visit Michael at www.molehillgroup.com, where you'll also find access to his several blogs.
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