Buoyed by a vibrant video game industry that is enjoying unprecedented growth, eMarketer projects that US in-game advertising spending will increase from $295 million in 2007 to $650 million in 2012.
The Video Game Advertising report analyzes this exciting, fast-moving, multi-channel and exploding new advertising medium. Pow! Bam! Whap! Watch out! Video-game advertising comprises several segments, and they are all seeing action.
In Web-based games alone—including sponsored sessions and display ads in or around the online game space—eMarketer expects that ad spending for will jump 133% between 2007 and 2012.
The advergaming segment will also contribute to growth, as will console- and PC-based games.
The Video Game Advertising report aggregates the latest data from marketing and communications researchers with eMarketer analysis to provide the information you need to make smart, accurate business decisions.
Key questions the 'Video Game Advertising' report answers:
-What will drive growth in US in-game advertising over the next five years? -Which segments of the game industry will grow fastest? -How will new technologies affect the way in-game ads are delivered and tracked? -How will demographic shifts play into the in-game advertising industry? -What is the growth forecast for the video game industry as a whole? -And many others…
