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Ad-supported Content Services (Part 2): Sizing the Market - Movies
Generator Research Limited, Feb 2008, Pages: 29
Sizing the Market - Movies
- DVD Market Data
- Ad-supported Market Size
- Detailed Methodology
- Ad Revenues: 2008 to 2017
- Service Implementation
- Use of Mobile Channel
This report is the second in a 3-part series focused on ad-supported content services.
In this report we look at the $50 billion that was spent in 2007 by North Americans and Western Europeans on DVDs (rental and at retail).
The report sizes and forecasts the total service revenue for the emerging category of ad-supported movie services that are delivered digitally.
REPORT CONTENT
The report begins by outlining the current DVD market in North America and Western Europe and then explains why this market is mature and why the long-term future lies in an all-digital format, not Sony's Blu-ray.
Next the report details the methodology supporting our forecast that the size of the ad-supported movie market could be about $8.2 billion a year by 2017.
The report contains explanations for how advertisements could be integrated with an ad-supported movie service and also how the service could be implemented using three interactive digital platforms: online, mobile and TV.
KEY BENEFITS
-Understand a new market that could be worth $10 billion a year in 10 years time.
-Appreciate the current status of the DVD industry and why the market for movie DVDs is now saturated.
-See why Blu-ray cannot be the right answer to restore the DVD industry to a growth path.
-Use a novel benchmarking approach that is explained in this report to value your own ad-supported content market and check whether the ad -revenues you are achieving can be increased.
-See how an ad-supported content service can be delivered across multiple digital platforms, where the ads are not necessarily delivered on the same -platform as the content.
RELEVANCE
This report should be read by those who are on the look-out for new markets that could be worth $10 billion a year in 10 years time.
Content Originators
-See how movie content can be monetized using an innovative ad-supported model, rather than a conventional approach.
-Appreciate how advertisements can be served to mobile phones, which could greatly improve the revenue potential of ad-supported content services.
Mobile Services
-Identify a potential new market for the delivery of media and text messages via wholesale relationships.
-Understand how MVNO relationships could help ad-supported content service providers
-Identify what could become a new market for wholesale mobile advertising.
Online Services
-Learn how to develop your service by the introduction of movie content.
-Identify the group that will be most interested in ad-supported movie services.
Devices
-Appreciate how advertisements that are associated with ad-supported content services could be served to portable devices.
-Understand the limitation of implementing an ad-funded movie service using an IPTV-based approach, and then see how service providers might avoid these problems by using other technologies and platforms.
WHO SHOULD READ THIS REPORT?
-Product management and product marketing.
-Product strategy and marketing strategy.
-Executive leadership.
-Market insight and competitor intelligence.
-Business development and corporate development.
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