|
|
 |
|
Viewing report
|
|
|
|
2008 Trends to Watch: Media and Broadcasting
Datamonitor, Feb 2008, Pages: 11
The transforming communications and entertainment sector is creating a challenging new environment for traditional broadcasters. In order to remain competitive, digital TV players will need to utilize effective technological solutions to aide in multi-platform distribution and value-add services.
Scope
- Outlines shifting TV consumption habits and how they are driving online broadcast distribution.
- Highlights revenue diversification business models and how it is crucial for the broadcast sector to secure positive growth.
- Addresses how multi-platform distribution and digital ad insertion will be key strategies for 2008.
Highlights of this title
Consumers are becoming accustomed to accessing video content through new mediums. On-demand entertainment is one of the most revolutionary trends for both online content and digital television consumption, creating new challenges to the sector.
Advertising is a steadfast revenue generator for broadcasters, particularly in the US. Ever since the early days of broadcast, sponsorship of content has helped generate revenue. However, as consumption habits transform and consumers utilize multi-platform channels traditional revenue generation are loosing their effectiveness to bring returns.
Addressable advertising allows broadcasters to push relevant advertising to specific user-demographics, effectively heightening their potential effectiveness. This could essentially allow broadcasters to boost their advertising premium rates due to an increase in ROI.
Key reasons to purchase this title
- Outline major trends set to transform the broadcast market over the next 12 months.
- Understand market trends in broadcast revenue generation and moves towards diversification.
- Addresses new technological solutions for addressable advertising.
Customers who bought this item also bought
Addressable Advertising: Broadcast TV Moves Onto the Internet
Opportunities and Pitfalls in the Mobile Broadcast TV Market, 2006 - 2012 (Review Report)
The Mobile Broadcast TV Value Chain: Potential Opportunities Across the Board (Strategy Focus)
Broadcast Technology in Western Europe and North America, 2008 (Strategic Focus)
Monetizing Content in Film and Broadcast
The Advanced TV Advertising Market, 2008 (Strategic Focus)
Striving for Efficiency in Multi Channel Broadcast Distribution (Strategy Focus)
US Addressable TV Advertising
Broadcast and Media Technology - Global Market Valuation & Strategy To 2012
Broadcast Mobile TV - Is Profitability Possible?
Beyond Traditional DRM: Moving to Digital Watermarking & Fingerprinting in Media Monetization
The Evolving Broadcast Value Chain, 2006 - 2012 (Review Report)
|
|
|
|
