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UK Online Advertising: Reaching Maturity
eMarketer, March 2008, Pages: 21
Due partly to growing agency expertise and advertiser understanding of digital channels, 2007 was another strong year for UK online marketing. Thought expansion is slowing slightly, online advertising spending will continue to generate double-digit growth over the next few years.
The UK Online Advertising report analyzes the trends that are transforming the explosive British online ad market into merely a steadily growing market.
Things seem to be slowing down, but naturally.
In 2007, spending on UK Internet advertising topped £2.6 billion ($5.3 billion), up more than 30% from 2006. Furthermore, online advertising spending will continue to grow, and approach £5 billion ($8.7 billion) in 2012. Not bad for a 'maturing' market.
Key questions the 'UK Online Advertising' report answers:
-What percentage of UK advertising spending is going to the Internet?
-Which industry sectors are spending the most online?
-Which formats are most popular with Internet advertisers?
-What new developments in behavioral targeting should UK advertisers be aware of?
-Will social network advertising grow beyond the experimental stage?
-And many others…
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