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Household Products in Denmark to 2011
Datamonitor, Dec 2007, Pages: 250


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Introduction

This databook is a detailed information resource covering all the key data points on Household products in Denmark. It includes comprehensive value volume segmentation and market share data. The databook supplies actual data to 2006 and full forecasts to 2011.

Scope

Contains information on:Air fresheners,Bleach,Dishwashing products,Furniture polish,Insecticides,Scouringproducts,Textile washing products,Toiletcare Provides market value, volume, expenditure and consumption data by market, segment and subsegment Includes company and brand share data by categories

Highlights

The market for Household Products in Denmark increased between 2001-2006, growing at an average annual rate of 2.9%. The leading company in the market in 2006 was Procter & Gamble. The second-largest player was Henkel KGaA with Sara Lee Corporation in third place.

Reasons to Purchase

Discover the major quantitative trends affecting the Household Products markets Understand consumers consumption and expenditure patterns Understand the future direction of the market with reliable historical data and full five year forecasting




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