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Ad-supported Content Services (Part 3) Sizing the Market - Music
Generator Research Limited, March 2008, Pages: 23
Sizing the Market - Music
-Market value: US & Europe
-Service & trade revenues
-Consumer data
-Service implementations
-Multi-channel ad delivery
-Role of personal devices
REPORT CONTENT
This report presents the results of a market sizing exercise aimed at calculating the revenue potential of the market for ad-supported music download services in North America and Western Europe.
The report is based on a novel market-sizing methodology that is described in detail and which is not dependent on the format of the advertisements, or on the channels used to deliver those advertisements.
The report contains numerous detailed calculations which clearly demonstrate the approach taken and the underlying assumptions. Also contained in the report are the results of primary research carried out to understand how interested 16 to 25-year old online users are in music and their propensity to use pirated digital music.
The report also contains a detailed technical approach which could be used to deliver an ad-supported music download services across multiple digital platforms where the ads and music content could be delivered either together or separately.
KEY BENEFITS
-See how music content can be monetized using an ad-supported model, rather than a conventional approach based on selling copies of songs.
-Understand a new market for ad-supported music services which could grow to be worth about $7.8 billion a year in today's terms in North America and Western Europe.
-Identify a largely incremental source of revenue that could be worth nearly $3.9 billion a year to record labels and $780 million a year to music publishers.
-Identify the optimum target audience for ad-supported music download services.
-Appreciate how advertisements could be served to mobile phones and personal devices, even though the service itself could be primarily delivered online.
This report should be read by industry professionals who are on the look-out for new markets that could grow to be worth $10 billion a year.
Content Originators
-Identify a largely incremental source of revenue that could be worth nearly $3.9 billion a year to record labels.
-See how music content can be monetized using an ad-supported model, rather than a conventional approach based on selling copies of songs.
-Understand the best target market for ad-supported music download services.
Mobile Services
-Understand a new market for ad-supported music services which could grow to be worth about $7.8 billion a year in today’s terms in North America and Western Europe.
-Appreciate how advertisements could be served to mobile phones and personal devices, even though the service itself could be primarily delivered online.
Online Services
Understand a new market for ad-supported music services which could grow to be worth about $7.8 billion a year in today’s terms in North America and Western Europe.
Benchmark your own market-sizing estimated using a novel approach;
Devices
-Appreciate how advertisements that are associated with an ad-supported music service could be served to portable devices.
-Understand how personal media devices and mobile phones could be used to unlock a large volume of ad inventory that would be interesting to online service providers and content brands who are interested in ad-supported content services.
Advertising & Marketing
-Understand the value of the emerging ad-supported music services market.
-Identify the optimum target audience for such services.
-Put a value on the size of a new market for ad-supported movies and see why this would represent a new type of digital ad inventory.
WHO SHOULD READ THIS REPORT?
-Product management and product marketing.
-Product strategy and marketing strategy.
-Executive leadership.
-Market insight and competitor intelligence.
-Business development and corporate development.
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